Abstract

At the Óbuda University, the Faculty of Light Industry and Environmental Engineering has a distinctive educational feature. They concurrently educate environmental engineers, as well as light industry engineers with specialization in printing and paper-related technologies. The researchers have examined how in this environment the opinions and attitudes of the environmental engineers studying at the Faculty change in connection with paper-based communication. Conclusions concerning the marketing actions that are capable of efficiently influencing changes in the attitude of the society have also been drawn for the popularization of printed communication.